{"id":3048,"date":"2023-03-30T11:01:55","date_gmt":"2023-03-30T11:01:55","guid":{"rendered":"https:\/\/www.winning-proposal.com\/?page_id=3048"},"modified":"2025-12-19T12:43:54","modified_gmt":"2025-12-19T12:43:54","slug":"news","status":"publish","type":"page","link":"https:\/\/www.winning-proposal.com\/en\/news\/","title":{"rendered":"News"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3048\" class=\"elementor elementor-3048 elementor-518\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-139713f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"139713f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78a3f3a\" data-id=\"78a3f3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b907948 elementor-widget elementor-widget-shortcode\" data-id=\"b907948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c7cc8 premium-header-inline premium-lq__none premium-box-lq__none elementor-widget elementor-widget-premium-addon-dual-header\" data-id=\"28c7cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-addon-dual-header.default\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-widget-container\">\n\t\t<div class=\"premium-dual-header-wrapper\">\n\t\t\t\t\t<h1 class=\"premium-dual-header-first-header \"><span class=\"premium-dual-header-first-span\">News <\/span><\/h1> \t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6bcea7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6bcea7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60f3865\" data-id=\"60f3865\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div 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);background-color:#02010100;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-3071 .elementor-element.elementor-element-d5150c4 > .elementor-widget-container{padding:0px 30px 30px 30px;}@media(max-width:1366px){.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}.elementor-widget-divider .elementor-divider__text{font-size:var( --e-global-typography-secondary-font-size );}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}}@media(max-width:1024px){.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-heading .elementor-heading-title{font-size:var( 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.widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}.elementor-widget-divider .elementor-divider__text{font-size:var( --e-global-typography-secondary-font-size );}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-151 elementor-151 e-loop-item e-loop-item-4341 post-4341 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-marketing-en tag-proposal-en-2 tag-proposal-en tag-proposal-software tag-proposal-tool\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0138f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0138f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f767a\" data-id=\"20f767a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9839aa elementor-widget elementor-widget-image\" data-id=\"d9839aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"850\" src=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/10\/20593-AMI-Afbeelding-post-13-valkuilen-bij-het-maken-van-een-offerte.jpg\" class=\"attachment-large size-large wp-image-3955\" alt=\"\" srcset=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/10\/20593-AMI-Afbeelding-post-13-valkuilen-bij-het-maken-van-een-offerte.jpg 850w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/10\/20593-AMI-Afbeelding-post-13-valkuilen-bij-het-maken-van-een-offerte-300x300.jpg 300w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/10\/20593-AMI-Afbeelding-post-13-valkuilen-bij-het-maken-van-een-offerte-150x150.jpg 150w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/10\/20593-AMI-Afbeelding-post-13-valkuilen-bij-het-maken-van-een-offerte-768x768.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f615a81 elementor-widget elementor-widget-heading\" data-id=\"f615a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13 Pitfalls when creating a proposal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98856 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8e7f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDid you know that 50% of the prospects receiving a proposal are ultimately disappointed with the proposal they receive? Make sure your prospects aren\u2019t one of them by reflect on which pitfall you might have unwittingly fallen into and use these insights to improve your approach and proposal.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5150c4 elementor-widget elementor-widget-button\" data-id=\"d5150c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.winning-proposal.com\/en\/news\/13-pitfalls-when-creating-a-proposal\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-151 elementor-151 e-loop-item e-loop-item-4337 post-4337 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0138f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0138f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f767a\" data-id=\"20f767a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9839aa elementor-widget elementor-widget-image\" data-id=\"d9839aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Offerte-met-sterk-verhaal.jpg\" class=\"attachment-large size-large wp-image-3909\" alt=\"Offerte met sterk verhaal\" srcset=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Offerte-met-sterk-verhaal.jpg 1000w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Offerte-met-sterk-verhaal-300x200.jpg 300w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Offerte-met-sterk-verhaal-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f615a81 elementor-widget elementor-widget-heading\" data-id=\"f615a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The words in your proposal matter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98856 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8e7f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat sort of texts do you prefer to read? Short, clear, and straightforward language? Or do you lean more towards long, formal sentences filled with professional jargon? There\u2019s a big chance that you choose the first option. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5150c4 elementor-widget elementor-widget-button\" data-id=\"d5150c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.winning-proposal.com\/en\/news\/the-words-in-your-proposal-matter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-151 elementor-151 e-loop-item e-loop-item-4319 post-4319 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0138f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0138f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f767a\" data-id=\"20f767a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9839aa elementor-widget elementor-widget-image\" data-id=\"d9839aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Software-offerte-vormgeving.jpg\" class=\"attachment-large size-large wp-image-3907\" alt=\"Software offerte vormgeving\" srcset=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Software-offerte-vormgeving.jpg 1000w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Software-offerte-vormgeving-300x300.jpg 300w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Software-offerte-vormgeving-150x150.jpg 150w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Software-offerte-vormgeving-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f615a81 elementor-widget elementor-widget-heading\" data-id=\"f615a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Give your proposal that spark<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98856 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8e7f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt Winning Proposal, we use data to measure which part of the proposal is read the most. What brought the sparkle that made the customer decide to ask you for a proposal?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5150c4 elementor-widget elementor-widget-button\" data-id=\"d5150c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.winning-proposal.com\/en\/news\/give-your-proposal-that-spark\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-151 elementor-151 e-loop-item e-loop-item-4317 post-4317 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0138f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0138f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f767a\" data-id=\"20f767a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9839aa elementor-widget elementor-widget-image\" data-id=\"d9839aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Betere-resultaten-offerte-software.jpg\" class=\"attachment-large size-large wp-image-3905\" alt=\"Betere resultaten offerte software\" srcset=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Betere-resultaten-offerte-software.jpg 1000w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Betere-resultaten-offerte-software-300x300.jpg 300w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Betere-resultaten-offerte-software-150x150.jpg 150w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Betere-resultaten-offerte-software-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f615a81 elementor-widget elementor-widget-heading\" data-id=\"f615a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting better results with proposal software<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98856 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8e7f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSelf-endorsement is a familiar concept. After all, as experts in proposal software, we at Winning Proposal recommend Winning proposal. But you might be surprised that we don\u2019t always claim to be the best solution for everyone. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5150c4 elementor-widget elementor-widget-button\" data-id=\"d5150c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.winning-proposal.com\/en\/news\/getting-better-results-with-proposal-software\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-151 elementor-151 e-loop-item e-loop-item-4315 post-4315 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0138f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0138f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f767a\" data-id=\"20f767a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9839aa elementor-widget elementor-widget-image\" data-id=\"d9839aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Overtuigingsprincipe-offerte-software.jpg\" class=\"attachment-large size-large wp-image-3903\" alt=\"Overtuigingsprincipe offerte software\" srcset=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Overtuigingsprincipe-offerte-software.jpg 1000w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Overtuigingsprincipe-offerte-software-300x300.jpg 300w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Overtuigingsprincipe-offerte-software-150x150.jpg 150w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/Overtuigingsprincipe-offerte-software-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f615a81 elementor-widget elementor-widget-heading\" data-id=\"f615a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use the principles of persuasion to your advantage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98856 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8e7f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRobert Cialdini, a world-renowned former professor of psychology and marketing, has dedicated years of research to the art of persuasion. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5150c4 elementor-widget elementor-widget-button\" data-id=\"d5150c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.winning-proposal.com\/en\/news\/use-the-principles-of-persuasion-to-your-advantage\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-151 elementor-151 e-loop-item e-loop-item-4311 post-4311 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0138f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0138f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f767a\" data-id=\"20f767a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9839aa elementor-widget elementor-widget-image\" data-id=\"d9839aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/voorstel-oplossing-winning-proposal-1.jpg\" class=\"attachment-large size-large wp-image-3472\" alt=\"\" srcset=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/voorstel-oplossing-winning-proposal-1.jpg 800w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/voorstel-oplossing-winning-proposal-1-300x300.jpg 300w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/voorstel-oplossing-winning-proposal-1-150x150.jpg 150w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/voorstel-oplossing-winning-proposal-1-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f615a81 elementor-widget elementor-widget-heading\" data-id=\"f615a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does your proposal pass the first screening?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98856 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8e7f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe customer wants a solution that will best fulfil their needs. But how does the customer decide which solution that is? \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5150c4 elementor-widget elementor-widget-button\" data-id=\"d5150c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.winning-proposal.com\/en\/news\/how-does-your-proposal-pass-the-first-screening\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-151 elementor-151 e-loop-item e-loop-item-4309 post-4309 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0138f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0138f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f767a\" data-id=\"20f767a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9839aa elementor-widget elementor-widget-image\" data-id=\"d9839aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/belofte-waarmaken-winning-proposal-2.jpg\" class=\"attachment-large size-large wp-image-3490\" alt=\"\" srcset=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/belofte-waarmaken-winning-proposal-2.jpg 800w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/belofte-waarmaken-winning-proposal-2-300x300.jpg 300w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/belofte-waarmaken-winning-proposal-2-150x150.jpg 150w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/belofte-waarmaken-winning-proposal-2-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f615a81 elementor-widget elementor-widget-heading\" data-id=\"f615a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This is how you show in your proposal that you\u2019ll fulfil your promise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98856 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8e7f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the initial three segments of the NOSE framework within your proposal, you not only demonstrate a profound comprehension of the desires and wishes of your customers, but also show how you can contribute significant value through the implementation of the right solution. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5150c4 elementor-widget elementor-widget-button\" data-id=\"d5150c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.winning-proposal.com\/en\/news\/this-is-how-you-show-in-your-proposal-that-youll-fulfil-your-promise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-151 elementor-151 e-loop-item e-loop-item-4305 post-4305 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0138f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0138f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f767a\" data-id=\"20f767a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9839aa elementor-widget elementor-widget-image\" data-id=\"d9839aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/onderscheidend-voordeel-proposal-1.jpg\" class=\"attachment-large size-large wp-image-3476\" alt=\"\" srcset=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/onderscheidend-voordeel-proposal-1.jpg 800w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/onderscheidend-voordeel-proposal-1-300x300.jpg 300w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/onderscheidend-voordeel-proposal-1-150x150.jpg 150w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/06\/onderscheidend-voordeel-proposal-1-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f615a81 elementor-widget elementor-widget-heading\" data-id=\"f615a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What distinct advantage does your proposal offer?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98856 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8e7f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the proposal, you aim to convince the customer that you are the best choice to solve their needs But how do you make that distinction between you and the competitors clearly visible? \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5150c4 elementor-widget elementor-widget-button\" data-id=\"d5150c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.winning-proposal.com\/en\/news\/what-distinct-advantage-does-your-proposal-offer\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-151 elementor-151 e-loop-item e-loop-item-4301 post-4301 post type-post status-publish format-standard hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0138f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0138f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f767a\" data-id=\"20f767a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f615a81 elementor-widget elementor-widget-heading\" data-id=\"f615a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The customer desire is focal point of the proposal. How do you discover their needs?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98856 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8e7f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour immediate response might be to just ask the customer about their desires, and you\u2019re right. This is indeed the right approach. However, before posing such a question it is necessary to do some groundwork. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5150c4 elementor-widget elementor-widget-button\" data-id=\"d5150c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.winning-proposal.com\/en\/news\/the-customer-desire-is-focal-point-of-the-proposal-how-do-you-discover-their-needs\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-151 elementor-151 e-loop-item e-loop-item-4297 post-4297 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0138f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0138f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f767a\" data-id=\"20f767a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9839aa elementor-widget elementor-widget-image\" data-id=\"d9839aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"598\" src=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/05\/test-image.jpg\" class=\"attachment-large size-large wp-image-3529\" alt=\"\" srcset=\"https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/05\/test-image.jpg 598w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/05\/test-image-300x300.jpg 300w, https:\/\/www.winning-proposal.com\/wp-content\/uploads\/2023\/05\/test-image-150x150.jpg 150w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f615a81 elementor-widget elementor-widget-heading\" data-id=\"f615a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Persuading the prospect. That is the essence of Proposal Marketing.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa98856 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa98856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8e7f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProviding facts and information to the customer about your product or service might seem like a logical approach to persuade the customer. But unfortunately, it doesn&#8217;t work like that. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5150c4 elementor-widget elementor-widget-button\" data-id=\"d5150c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.winning-proposal.com\/en\/news\/persuading-the-prospect-that-is-the-essence-of-proposal-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>News<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3048","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.winning-proposal.com\/en\/wp-json\/wp\/v2\/pages\/3048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winning-proposal.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.winning-proposal.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.winning-proposal.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winning-proposal.com\/en\/wp-json\/wp\/v2\/comments?post=3048"}],"version-history":[{"count":9,"href":"https:\/\/www.winning-proposal.com\/en\/wp-json\/wp\/v2\/pages\/3048\/revisions"}],"predecessor-version":[{"id":7012,"href":"https:\/\/www.winning-proposal.com\/en\/wp-json\/wp\/v2\/pages\/3048\/revisions\/7012"}],"wp:attachment":[{"href":"https:\/\/www.winning-proposal.com\/en\/wp-json\/wp\/v2\/media?parent=3048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}