With Luba’s growth, there was a need to quickly create proposals that are clear to the customer and strengthen their own brand. The solution came in the form of a collaboration with Winning Proposal. Johan Doornenbal, General Manager of Luba, shares his views on this step.
The advantage is that you can quickly create a proposal that looks good and is to-the-point. This saves time for other things, such as recruiting people.”
The use of Winning Proposal has also had an impressive impact on the conversion rate Doornenbal licht toe: “There is a doubling of the number of proposals and a conversion of 70%!”
Winning Proposal creates a good extension of Luba’s brand. Because the proposals are well aligned with the corporate identity and tone-of-voice, they fit perfectly with the message that Luba wants to convey to its customers and prospects. Doornenbal notes that customers get a positive and clear impression from the proposals.
The customer feels understood. What was indicated in the conversation comes back in the proposal. Short and concise. That saves time for the customer as well.”