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13 Pitfalls when creating a proposal
Did you know that 50% of the prospects receiving a proposal are ultimately disappointed with the proposal they receive? Make sure your prospects aren’t one of them by reflect on which pitfall you might have unwittingly fallen into and use these insights to improve your approach and proposal.
The words in your proposal matter
What sort of texts do you prefer to read? Short, clear, and straightforward language? Or do you lean more towards long, formal sentences filled with professional jargon? There’s a big chance that you choose the first option.
Give your proposal that spark
At Winning Proposal, we use data to measure which part of the proposal is read the most. What brought the sparkle that made the customer decide to ask you for a proposal?
Getting better results with proposal software
Self-endorsement is a familiar concept. After all, as experts in proposal software, we at Winning Proposal recommend Winning proposal. But you might be surprised that we don’t always claim to be the best solution for everyone.
Use the principles of persuasion to your advantage
Robert Cialdini, a world-renowned former professor of psychology and marketing, has dedicated years of research to the art of persuasion.
How does your proposal pass the first screening?
The customer wants a solution that will best fulfil their needs. But how does the customer decide which solution that is?
This is how you show in your proposal that you’ll fulfil your promise
In the initial three segments of the NOSE framework within your proposal, you not only demonstrate a profound comprehension of the desires and wishes of your customers, but also show how you can contribute significant value through the implementation of the right solution.
What distinct advantage does your proposal offer?
In the proposal, you aim to convince the customer that you are the best choice to solve their needs But how do you make that distinction between you and the competitors clearly visible?
The customer desire is focal point of the proposal. How do you discover their needs?
Your immediate response might be to just ask the customer about their desires, and you’re right. This is indeed the right approach. However, before posing such a question it is necessary to do some groundwork.
Persuading the prospect. That is the essence of Proposal Marketing.
Providing facts and information to the customer about your product or service might seem like a logical approach to persuade the customer. But unfortunately, it doesn’t work like that.